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RetailGen Z

For Gen Z, quiet luxury is dead—they’re packing lunch at home while shelling out on conspicuous consumption

By
Eva Roytburg
Eva Roytburg
Fellow, News
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By
Eva Roytburg
Eva Roytburg
Fellow, News
Down Arrow Button Icon
November 9, 2025, 4:03 AM ET
NEW YORK, NEW YORK - FEBRUARY 12: A model (L) wears a brown fluffy faux fur coat a black t-shirt, a burgundy / purple leather Coach bag, gray denim jeans pants ; a model (R) wears a black leather jacket , a white knitted / texture jacket , a black pleated skirt , outside Coach, during New York Fashion Week, on February 12, 2024 in New York City.