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SuccessBrainstorm Design

How to stop ‘death-by-measurement’ from killing your product’s vision

By
Chris Novak
Chris Novak
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By
Chris Novak
Chris Novak
Down Arrow Button Icon
November 27, 2025, 5:00 AM ET
Chris Novak advises within the gaming industry, is the former Head of Xbox Research & Design and has spent more than 30 years building video games and entertainment platforms for some of the most passionate audiences on the planet.
Managers may see increasingly nuanced measurements as a good idea. But they could lead companies astray—and hurt their product vision, warns former Xbox head of design Chris Novak