At Target, we believe retail’s next great disruptor is emotion. Look no further than this year’s winter wonderland

Cara Sylvester is the executive vice president and chief guest experience officer for Target Corporation. She leads the teams responsible for the retailer’s marketing, media, creative strategy and digital efforts, including the Target app, website and social platforms. Cara also oversees the company’s loyalty efforts through Target Circle, and its in-house media company, Roundel.

Cara joined Target in 2007 and has held a variety of leadership roles with the company. Prior to joining Target, Cara worked at Deloitte Consulting in Chicago.  Cara is a member of the Smithsonian American Women’s History Museum advisory council.